client.
New Age
agency.
Raser Creative
production co.
Wax & Wane
Amid rapid growth, New Age faced challenges in effectively onboarding a surge of new associates, further complicated by low engagement in previous training campaigns.
project brief.
Recognizing that most of New Age’s associates would consume content on mobile devices, we recommended filming the 24-part series in a vertical format—creating a fun, modern experience tailored for mobile viewing.
To boost completion rates, we focused on elevating content quality while preserving the authentic, user-generated feel that resonates with New Age’s audience. Staying true to the brand’s aesthetic was crucial, as it remains a key draw for new associates.
By collaborating closely with New Age’s creative team, we successfully modernized the brand’s educational content without losing its original spirit, striking the right balance between fresh and familiar.
New Age
New Member Industrials
results.
The campaign achieved a completion rate twice that of the previous effort and led to increased sales from new associates, as well as longer contract durations.
production process.
To maximize efficiency and production value, we conducted extensive location scouting to find spaces that offered multiple usable scenes within a single setting. By leveraging the natural production quality of these locations, we minimized the need for set dressing and eliminated costly company moves.
With over a dozen New Age products to feature naturally within the content, we carefully coordinated product placement to align with each scene’s activity. This required detailed planning to ensure each product felt integrated, not forced.
Operating under a tight schedule, we strategically blocked our shoot days to move fluidly through the location. This minimized setup time and allowed us to capture more content efficiently. We also designed our schedule around the position of the sun, using natural light to enhance the visual quality of each shot.
Smart planning, thoughtful integration, and efficient execution enabled us to meet creative goals while staying on time and on budget.
project team.
cast.
Series Lead
Series Lead
Series Lead
Series Lead
Production Co.
Producer + Director
Associate Producer
1st AD
Key Set PA
PA
PA
Cinematographer
1st AC
2nd AC
DIT
Photographer
Digi Tech
BTS Photographer
Gaffer
Key Grip
Sound Mixer
Production Designer
Art Director
Location Manager
Wardrobe Stylist
H&MU
Lead Editor
Assistant Editor
Assistant Editor
BTS Editor
Colorist
Sound Designer
VFX
Camera Rental
Lighting Rental
Art Production Co.
Production Supplies
Coffee
Pastries
Courtney Cavanagh
Neketia Henry
Shelly Towensend
Daniel Williams-Lopez
Wax & Wane
Sean Valdivieso
Dany Flores
Rocco Shapiro
Sharon Oh
Amanda Ashley
Isabelle Steig
Cristian Bernal
Tre Loren
Mada Malone
Paul Nguyen
Zach Wolfe
Ross Martin
Artimio Black
Bryan Tan
Jesse Scimeca
Victor Chavez
Eliza Chance
Alexander Sampson
Emily Grant
Em Armistead
Naddya Michelle
Rocco Shapiro
Cristian Bernal
Sean Valdivieso
Almendra Fuentes
Sean Valdivieso
Colton Jackson
Thien Dam
No Usual
No Usual
Magnolia Art House
Atlanta Set Supplies
Muchacho
Little Tart Bakeshop