Following a major acquisition, Nutrifii—a leader in health supplements—sought to effectively launch its rebrand and reconnect with both new and existing customers.
project brief.
To bring Nutrifii’s major rebrand to life, we worked closely with their team to understand their strategic objectives and creative vision. With a clear direction already in place, our role was to enhance and support that vision—translating it into a polished, cohesive campaign.
The goal was to create a noticeable shift in tone and quality from Nutrifii’s previous content. This elevated approach was designed to signal a new era for the brand—one centered on quality, credibility, and renewed support for both distributors and customers.
Nutrifii
Rev Up To Get Up
Nutrifii
Not Tonight Slight
Sneeze and Shout
Nutrifii
The Twinkle in Your Wrinkle
Nutrifii
Namaste Right Here
Nutrifii
Base to Lace
Nutrifii
results.
The campaign was distributed to over one million distributors, empowering them to drive sales across their extensive networks.
production process.
For this campaign, we were tasked with producing six distinct ads, each featuring unique talent and settings. To maximize efficiency without sacrificing creative diversity, we needed a single location versatile enough to support all six concepts.
After scouting over a dozen options, we found our perfect match—a “Cinderella slipper” of a location that offered a wide range of looks within one property. This allowed us to bring each ad to life without the added complexity and cost of multiple locations.
During production, real-time client feedback prompted creative and logistical shifts. Working closely together, the Director, 1st AD, and Cinematographer made on-the-fly adjustments to meet the evolving needs, while still keeping us on schedule and within our 10-hour production window.
By combining detailed pre-production with agile problem-solving on set, we delivered a flexible, high-quality campaign without compromise.
behind the scenes
Day 01
behind the scenes
Day 02
project team.
cast.
Mom
Father
Son
Daughter
Grandma
Husband
Wife
Yoga Instructor
Production Co.
Producer + Director
1st AD
Key Set PA
PA
PA
Cinematographer
Camera Operator
1st AC
2nd AC
DIT
BTS Cinematographer
BTS Photographer
Gaffer
Key Grip
G&E Swing
Sound Mixer
Production Designer
Art Director
Scenic Charge
Location Manager
Wardrobe Stylist
H&MU
Lead Editor
Assistant Editor
BTS Editor
Colorist
Sound Designer
VFX
Camera Rental
Lighting Rental
Art Production Co.
Production Supplies
Coffee
Pastries
Neketia Henry
Tommy Kane
Max Ivutin
Calista Craig
Kathi Thames Odom
Danny Chung
Jen She
Charlie Roney
Wax & Wane
Sean Valdivieso
Rocco Shapiro
Sharon Oh
Isabelle Steig
Jakari Ward
Cristian Bernal
Mada Malone
Tre Loren
Almendra Fuentes
Paul Nguyen
Jason Lindner
Lane Jackman
Bryan Tan
Ronen Schechter
Chris Watkins
Victor Chavez
Eliza Chance
Taylor Wynn
Joseph Myles
Emily Grant
Em Armistead
Naddya Michelle
Rocco Shapiro
Sean Valdivieso
Almendra Fuentes
N/A
Colton Jackson
Thien Dam
No Usual
No Usual
Magnolia Arthouse
Set Supplies
Muchacho
Little Tart Bakeshop